Why can’t I download ITVX app from the Google Play Store?

Would you like to download the ITV Hub app from Google Play Store but can’t even find the application in the Google Play Store? Has it disappeared?

Let us assure you that the ITVX application, which can be used to watch ITV online, has not disappeared, at least not entirely. The truth is that the application is there, but it is only made available to viewers and users in the UK. In other words, you will need to make Google Play Store believe that you are in the UK to be able to get access to the Google Play Store in a way that makes it possible for you to download the ITVX application. How is that done?

ITV Hub is now ITVX.
ITV has now launched its ITVX streaming service. You can follow the instructions below in part, but if you want a fully updated guide on how to watch ITVX abroad on your Android device, take a look at the questions and answers section at the bottom of this article!

itv hub app went missing
Why can’t I find the ITV app in Google Play Store?

How to download the ITV Hub application abroad?

To download the application (and to be able actually to enjoy and use it later), you will first of all need to get yourself a UK IP address. The best way to get such an IP address is by using the VPN services of the VPN provider ExpressVPN. This is a brilliant VPN provider that helps you unblock ITV, the BBC, Channel 4, and lots of other TV channels in the UK, while also making you able to access the content on several Netflix platforms, including American, English, and Canadian Netflix.

ExpressVPN49% discount – 3 free months

ExpressVPN has a 30-day money-back guarantee, supporting 256-AES encryption, ensuring that you are safe online. They have servers in around 100 nations, and you can use one subscription on five devices simultaneously. If you want to know even more about ExpressVPN, take a look at our ExpressVPN review. You can also read more about ExpressVPN as our preferred VPN provider for ITV in the following article.

The easiest way to install ITVX on your Android device.

The easiest solution is to download the brand-new ITVX application manually from here. After you have downloaded it, install it on your device. It might be that you have to allow programs to be installed from unknown sources before you will be able actually to install the application.

When this is done, you are ready to watch ITVX on your Android device worldwide (do not forget to keep ExpressVPN running and connected to a server in the UK all the time).

A way more complicated method that doesn’t necessarily work.

The next step is to enter your settings on the Android device. Then you need to select Applications and then Google Play Store. There you delete all data (Clear Data) or press Storage and then Clear Data. Make sure that you are connected to an ExpressVPN server in England as you do this.

Now you return to your start screen and re-open Google Play Store. Search for ITVX. You will now not only find the application, but you can also download it, open it and enjoy it fully.

If you have tried it and it doesn’t help, there is another method that is actually much easier. Download the ITVX application manually to your device, as described above.


If you have comments or questions concerning this article and watching ITV on Android devices abroad, write whatever is on your heart! You can also find more information about watching ITV abroad at itv.fromabroad.org.

4 thoughts on “Why can’t I download ITVX app from the Google Play Store?

    • Thomas Stein says:

      Hello Alastair,
      and thank you for the question. You are entirely right, and I have now updated the article with a much easier way to fix the problem. You can manually download the application and install it yourself, entirely without the Google Play Store! Look at the article again, and you will be ready in a few minutes! If you need further help, just write again!

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